01 Brady Sticker | Connecting with Unchurched People Through ChurchCandy.com

Andrew Estes (00:09)

Well, welcome everybody to the Nexus Church Planting Podcast, where we help equip pastors and leaders to multiply disciple making communities. Today, I'm thrilled to have Brady Sticker with us, the founder of Church Candy, a digital marketing agency dedicated to helping churches grow through practical strategies that actually bring people through the doors, Brady has helped hundreds of churches connect with thousands of first time guests.

and he's on a mission to connect 1 million people to local churches. Brady, welcome to the podcast. It's so good to have you with us,

Brady Sticker (00:44)

Andrew, thank you so much for having

me. I love church planting. been a part of church plants. I love what you guys do at Nexus.

Andrew Estes (00:49)

plants.

Yeah, appreciate you being here, man. Well, I'd love to just get a little bit of your story just for people that are unfamiliar with who you are, what you do, and then really just dive into all the goodies that exist within Church Candy. Yeah, man, for sure. So my name is Brady Sticker, founder, CEO of Church Candy. I felt called an administrator at a really young age, like I'm sure a lot of us might have been. And I thought it was going to be, I'm going to go be a youth pastor maybe one day.

Brady Sticker (01:06)

Yeah, man, for sure. So my name is Brady Sticker, founder, CEO of Church Candy. I felt called an administrator really young age, like I'm sure a lot of us might have been. And I thought it was going to be I'm going to go be a youth pastor, maybe one day be

like an associate pastor. I never saw myself in the like lead pastor role. My thing was like, and I still don't get it. I don't see how to lead pastors preach a brand new message every single week. Like I

Andrew Estes (01:21)

be like an OCEA pastor. I never saw myself in the like lead pastor role. My thing was like, and I still don't get it, I don't see how to lead pastors preach a brand new message every single week. Like I

Brady Sticker (01:36)

just can't get wrap my head around that. it was one of the things like when I was a youth pastor, I would preach once a month. And then we did like life groups more like small group styles every week. And that was like a

Andrew Estes (01:36)

just can't get, wrap my head around that. Like it was one of the things like when I was a youth pastor, I would preach once a month and then we did like life groups, more like small group styles every week. And that was like,

a lot for me. So never saw myself in like the senior, senior lead pastor role. It's all, it's all AI today. That's all I mean, it's just, it's all generic.

Brady Sticker (01:51)

lot for me. So never saw myself in like the senior, senior lead pastor role but oh, now you Yeah, dude, it's there you go. I didn't have that back in my early days of ministry.

So while I was going to Bible college, just in my day job while I was there, my dad had started a company called Kyro Candy helping chiropractors ⁓ use like Instagram ads and Facebook ads to get new patients. ⁓ I helped him with that company. We scaled it, worked with thousands of chiropractors. My dad still runs that business today. But when I was at Bible college, I just felt Lord put in my heart like, the local church.

Andrew Estes (02:20)

use Instagram ads and Facebook ads to get new patients. ⁓ I helped him with that company. We scaled it, worked with thousands of chiropractors. My dad still runs that business today. But when I was at Bible college, just felt, Lord, put in my heart, like, the local church

needs what we're doing for these chiropractors. And so that's whenever I was like, all right, God, I guess I'm not just going to be a youth pastor and then by vocational work with my dad. Now it's going to be like, yeah, I still want to pursue ministry.

Brady Sticker (02:36)

needs what we're doing for these chiropractors. And so that's whenever I was like, All right, God, I guess I'm not just going to be a youth pastor. And then like, by vocational work with my dad, now it's going to be like, yes, don't want to pursue ministry. I

ended up getting a job at a church in Houston as a ⁓ youth pastor. I say job lightly, it was a volunteer youth pastor position in a new church plant. ⁓ Because I didn't need the paycheck, but I wanted to serve in the ministry. And so we planted a church here in the Woodlands, Texas.

Andrew Estes (02:49)

and I'm getting a job at a church in Houston as a ⁓ youth pastor. I say job lightly. It was a volunteer youth pastor position on a new church plant because I didn't need the paycheck, but I wanted to serve in the ministry. And so we planted a church here in the Woodlands, Texas.

And it was cool because I got to like do the ⁓ student ministry things like the lock-ins, take them to youth camp, the whole nine yards and serve and help our church.

Brady Sticker (03:06)

And it was cool because I got to like do the ⁓ student ministry things like the lock-ins, taking them to youth camp, the whole nine yards and serve and help our church

use Facebook ads and Instagram ads to invite people to church. And that's kind of how Church Cane was born to where I was helping my church with it. mean, honestly, Andrew, it did not work really well at first. Like I remember the first $500.

Andrew Estes (03:19)

use Facebook ads and Instagram ads to invite people to church. And that's kind of how Church Community was born to where I was helping my church with it. Let me be honest, Andrew, it did not work really well at first. Like I remember the first $500 that

Brady Sticker (03:34)

that we spent to promote an interest party. ⁓ No one showed up from the ads. And I was embarrassed. I was like, all right, God, did I miss the mark? Like maybe this isn't, maybe it's just like full ministry and not, ⁓

Andrew Estes (03:34)

we spent to promote an interest party. No one showed up from the ads. And I was embarrassed. I was like, all right, God, did I miss the mark? Like maybe this isn't, maybe it's just like full of ministry and not.

You know social media marketing and stuff on top of that but luckily my pastor had faith in me and we tried again and Eventually, we got things dialed in we start seeing new faces and then my pastor told his friends about

Brady Sticker (03:49)

you know, social media marketing and stuff on top of that. But luckily my pastor had faith in me and ⁓ we tried again. And eventually we got things dialed in and we started seeing new faces. And then my pastor told his friends about it.

Andrew Estes (04:04)

it and then they told their friends about it and Now today we've worked with over a thousand churches. We're on a mission to connect to know people to local church Like you said, we've already connected we checked yesterday

Brady Sticker (04:04)

And then they told their friends about it. And now today we've worked with over a thousand churches. We're on a mission to connect a million people to local church. Like you said, we've already connected. We checked yesterday. It was

like 315,000 people have been connected to a church from the ads that we have set up and ran for churches.

Andrew Estes (04:15)

was like 315,000 people. That's good. That's good, man. From the ads that we have set up and ran for churches.

That's fantastic, dude. Yeah. Well, we'd love to just kind of dive right in and just learn a little bit about like some of what you're actually doing. Because I know that there's a couple of Nexus church planters more recently that have started utilizing some of this stuff. ⁓

I kind of helped promote and recognize other services that have been involved in just like the social media marketing space, but the opportunity that exists there is just ridiculous, of whatever platform that people are on and being able to do that. So I'm always open to just learning more about who's doing what, what is actually working, what is actually getting conversations, and how are we actually utilizing some of this incredible tool to be able to leverage it for ministry. ⁓

a phrase that I love from one of the other guys that we've used in the past of that it's not view it having a different mindset about it of like not viewing it as just like, it's just marketing. It's just all this whatever, but just thinking like it's not marketing, it's ministry because at the end of the day, we're trying to get people in the walls of the church or in conversations for the changing of eternity to make heaven crowded and all these different things. so love the purpose behind it, but just touch.

Dig a little deeper, like tell us a little bit about just kind of what you actually do, some of the strategy behind Church Candy and yeah, just some of the kinds of advertisements that you guys are running. Yeah, man. So it all comes down to like our goal at end of the day is we want to see more people in the local church. Like that is what we focus on. So we've had churches ask like, could you help us like do graphic design stuff too or like video editing?

Brady Sticker (05:47)

Yeah, man. So it all comes down to like our goal at end of the day is we want to see more people in the local church. Like that is what we focus on. So like we've had churches ask like, ⁓ could you help us like do graphic design stuff to or like video editing

for our announcements? And I'm like, there's other, I can refer you to people that do that really, really, really well. We just want to focus in taking, and this is a little cheesy, but it just drives the point across.

Andrew Estes (06:05)

for our announcements and I'm like, I can refer you to people that do that really, really, really well. We just wanna focus in taking, and this is a little cheesy, but it just drives the point across.

Brady Sticker (06:17)

We want to turn online views into butts and pews, ⁓ to really like just see the kingdom grow. Like that's kind of the preface of everything. And so there's a couple of different like campaigns that we run that make this happen. So I know there's like a lot of, ⁓ church

Andrew Estes (06:17)

We wanna turn online views into butts and pews ⁓ to really just see the kingdom grow. That's kind of the preface of everything. And so there's a couple of different campaigns that we run that make this happen. So I know there's a lot of... ⁓

Brady Sticker (06:34)

planters on here that might be listening, or maybe you're, ⁓ looking to like, I want to plant a church one day. This is something that you can do, whether you are a church that is meeting every single week.

Andrew Estes (06:34)

church planters on here that might be listening or maybe you're ⁓ Looking to like I want to plant a church one day this is something that you can do whether you are a Church that is meeting every single

week or you are looking to plant a church and you need to focus on building your launch team This is something that we've been doing a lot more recently that just God has blessed it and it's worked out super super well to where ⁓ You basically record a video

Brady Sticker (06:46)

or you are looking to plant a church and you need to focus on building your launch team. This is something that we've been doing a lot more recently that just God has blessed it and it's worked out super, super well to where you basically record a video and

you would say like, Hey, my name is Brady. I'm a local pastor here in the Houston area. Do you have questions about God? Do you have questions about life? Maybe you're considering going back to church. I would love to sit down with you.

Andrew Estes (07:02)

and you would say like, hey, my name is Brady. I'm a local pastor here in the Houston area. Do you have questions about God? Do you have questions about life? Maybe you're considering going back to church. I would love to sit down with you

Brady Sticker (07:15)

and just grab coffee and tell you about our ministry and hear your story. You can tap below to schedule time to chat, right? Just literally if my team could clip that and run it as an ad, everything I just said, and people in your city

Andrew Estes (07:15)

and just grab coffee and tell you about our ministry and hear your story. You can tap below to schedule time to chat, right? Just literally, my team could clip that and run it as an ad, everything I just said. And people in your city,

Brady Sticker (07:32)

would love to go to church with you, especially in like the culture that we're living in with everything that's happening from ⁓ like rest in peace, Charlie Kirk, but like the revival that we're seeing in our country.

Andrew Estes (07:32)

would love to go to church with you, especially in the culture that we're living in with everything that's happening from Rest in Peace, Toiley Kirk, but the revival that we're seeing in our country

come from that. There was hundreds of thousands of people that opened their Bible or went to church for the first time in a long time, and it came from the shift that we're seeing in culture. But I guarantee you.

Brady Sticker (07:45)

come from that there was hundreds of thousands of people that opened their Bible or went to church for the first time in a long time. And it came from the shift that we're seeing in culture. But I guarantee you something

Andrew Estes (08:01)

something that me and you might not think about or realize is that there are people that would love to go to your church, that they would love to go and grow in their relationship with God. But Andrew, they're too ashamed of their past

Brady Sticker (08:01)

that me and you might not think about or realize is that there are people that would love to go to your church that they would love to go and grow in the relationship with God. Andrew, they are too ashamed of their past.

to step foot into that church building. Like an example analogy I use is recently I've been trying to get back in shape. Whenever my daughter was born almost two years ago now, was in really good shape then and

Andrew Estes (08:15)

to step foot into that church building. Like an example analogy I use is recently I've been trying to get back in shape. Whenever my daughter was born almost two years ago now, was in really good shape then.

and then stopped when my daughter was born because you know new baby just new rhythm in the family and just had not gotten back into it and so two years later i'm trying to get back in shape and my sister is going on and on about CrossFit

Brady Sticker (08:31)

then stopped when my daughter was born because new baby, just new rhythm in the family and just had not gotten back into it. And so two years later, I'm trying to get back in shape and my sister's going on and on about CrossFit.

CrossFit's awesome, you should do it, I think you would love it. And I was like, okay, she doesn't live close to me, so I can't just go with her to a CrossFit gym. So I'm looking on the websites of the CrossFit gym that's on the road for me. And like, oh, this looks cool. But it's like, man, I'm just,

Andrew Estes (08:43)

CrossFit's awesome I love it and was like okay um she doesn't live close to me so I can't just go with her to a CrossFit gym so i'm looking on the websites of the CrossFit gym that's out of the way for me like oh this looks cool but it's like man i'm just

Brady Sticker (08:58)

I'm not a shape, Andrew. Like, I haven't been to the gym in a while. It's like, I'm kind of ashamed of like where I feel like the people around me are gonna judge me. And then I thought, oh my gosh, that is how so many Americans feel.

Andrew Estes (08:58)

I'm not ashamed, Andrew. I haven't been to the gym in a while. I'm kind of ashamed of where I feel like the people around me are gonna judge me. And then I thought, oh my gosh, that is how so many Americans feel

Brady Sticker (09:12)

Like whenever it comes to church, to where it's like, man, I would love to go into local church. I would love to get back into church, but I'm ashamed. Like I feel like I'm not worthy to be

Andrew Estes (09:12)

like whenever it comes to church. To where it's like, man, I would love to go into local church. I would love to get back into church. But I'm ashamed. I feel like I'm not worthy to...

be there with everyone else, right? So a lot of people have similar mindsets like that. And so whenever you invite people to just go grab coffee, it's a lot lower risk, a lot lower commitment to where there's people like, I have a friend, his name's Jesse,

Brady Sticker (09:24)

there with everyone else. Right? So a lot of people have similar mindsets like that. so whenever you invite people to just go grab coffee, it's a lot lower risk, a lot lower commitment to where there's people like, I have a friend, his name's Jesse.

praying for him to come to the Lord. He's agnostic. He owns a business. And so that's how we're kind of connected. And I was talking to him about this. He's like, Brady, I love that because myself, I don't think I would go,

Andrew Estes (09:40)

I'm praying for him to come to the Lord. He's agnostic, he owns a business. And so that's how we're kind of connected. And I was talking to him about this. He's like, Brady, I love that because myself, I don't think I would go.

Brady Sticker (09:53)

like if I saw an ad for a church, I wouldn't go. But there's a really good chance if I saw an ad for a pastor and I resonated with it, I would for sure go grab coffee with him. And there are hundreds, if not thousands of Jessies just like that in your city.

Andrew Estes (09:53)

Like if I saw an ad for a church, I wouldn't go. But there's a really good chance if I saw an ad for a pastor and I resonated with it, I would for sure go grab coffee with him. And there are hundreds, if not thousands of Jessies just like that in your city

that you can literally just run an ad, invite people to grab coffee. And I know like in people's heads right now, like especially if you're post-launch, your church is already planning to your meeting Sundays.

Brady Sticker (10:09)

that you can literally just run an ad, invite people to grab coffee. And I know like in people's heads right now, like, especially if you're post launch, your church has already planted your meeting Sundays. You're

like, Brady, I love this. I don't have time to go meet with a bunch of people. I've got a million things going on right now. And so like, Andrew, you joked about AI writing your sermon, right? I think AI is great at doing a lot of things. Like for example,

Andrew Estes (10:21)

You're like, Brady, I love this. I don't have time to go meet with a bunch of people. I've got a million things going on right now. so, Adrian, you joked about AI writing your sermon, right? I think AI is great at doing a lot of things. Like, for example,

Brady Sticker (10:39)

You can look at your calendar. This is something that we did with our team at Church Candy. ⁓ Look at your calendar. I every team member. I want you to look at everything you do.

Andrew Estes (10:39)

you can look at your calendar. This is something that we did with our team at Church Candy. Look at your calendar. And every team member, I want you to look at everything you do.

Brady Sticker (10:47)

What can be automated? What can we use AI to take that off your plate so that you can focus on some of those more, what we call high leverage activities, that's things that get a high ROI on your time. Like for a lot of pastors, administrative work is not that. But what is a high ROI or high leverage task?

Andrew Estes (10:48)

What can be automated? What can we use AI to take that off your plate so that you can focus on some of those more, what we call high leverage activities, that's things that get a high ROI on your time. Like for a lot of pastors, administrative work is not a path. But what is a high ROI or high leverage task

Brady Sticker (11:07)

use of their time would be going and meeting with someone new, grabbing coffee with that's huge. so, ⁓ number one is

Andrew Estes (11:07)

use of their time would be going and meeting with someone new, grab a coffee with. That's So number one is,

Brady Sticker (11:15)

I think you could find time in your calendar. If you've reprioritized and find found things that you could take off your plate, give just a team member, use AI to automate whatever that might be. Not writing your sermons. but there, I guarantee you that a lot of churches listening to this.

Andrew Estes (11:16)

I think you could find time in your calendar if you've re-prioritized and found things that you could take off your plate. Give just a team member, use AI to automate, whatever that might be. Not writing your sermons. ⁓ But, guarantee you there are lot of churches listening to

this. They have pastors on their team that would love this. It's like you're telling me all I gotta do is go and meet with people.

Brady Sticker (11:34)

They have pastors on their team that would love this. It's like you're telling me all I gotta do is go and meet with people all

day and just talk to them about the Lord and like evangelize. Like there's people in my city that wanna do that. Yes. And that's one of the things that where you probably have people that are doing admin work on your team, that their time's probably better spent going and evangelizing and discipling people in your city. So,

Andrew Estes (11:42)

all day and just talking about the Lord and like evangelize. Like there's people in my city that want to do that. Yes. And that's one of the things that where you probably have people that are doing admin work on your team, their time's probably better spent going and evangelizing and discipling people in your city.

you can, a lot of churches, what we're doing is setting up what's called a round robin calendar. So you set it to where it's like, Hey,

Brady Sticker (12:00)

You can, ⁓ a lot of churches, what we're doing is setting up what's called a round robin calendar. So you set it to where it's like, Hey

everyone, I need you to block off just a few hours a week to go do these meetings. And then what the calendar does is whenever someone clicks on the ad and they want to go grab coffee, it just shows all of the availability. And so they're able to choose a time that works for them. ⁓ or what's cool too is now this is getting into the nitty gritty.

Andrew Estes (12:08)

everyone I need you to block off just a few hours a week to go to meetings. And then what the calendar does is whenever someone clicks on the ad and they want to go grab coffee, it just shows all of the availability. And so they're able to choose a time that works for them. Or what's cool too is, now this is getting into the nitty

gritty, but we ask for their name, email, phone number, like some contact info first. Then we show the calendar because a lot of the times you need to what happens is people are interested, they want to check it out.

Brady Sticker (12:27)

but we ask for their name, email, phone number, like some contact info first. Then we share the calendar because a lot of the times you drew what happens is people were interested. They want to check it out,

but they look at the calendar. They don't see any days and times that work for them. And then they just forget about it. Click off the screen. But because we asked for their contact info first, then show them the calendar. We're able to then follow up with all the people that maybe they didn't find a time that worked with them and schedule something off the books.

Andrew Estes (12:37)

But they look at the calendar, they don't see any days and times that work for them. And then they just forget about it. Click on the screen. But because we asked for their contact info first, then show them the calendar. We're able to then follow up with all the people that maybe they didn't find a time that worked with them and schedule something off the books

Brady Sticker (12:55)

After hours or like at another time that works better, we're able to follow up with them. That's something that works really well. I wonder, I've never shared my screen on Riverside. I was just writing

Andrew Estes (12:55)

after hours or like at another time. We're able to follow up with them. That's something that works really well. I wonder, I've never shared my screen on Riverside. I was just.

Brian to Andrew before he records. Dude, we use Versat all the time for our podcast. I think I've shared my screen, so I might butcher this and do this wrong. Let me see, screen. goodness.

Brady Sticker (13:06)

to Andrew before he records, do we use Riverside all the time for our, ⁓ real podcasts? I don't think I've shared my screen, so I might butcher this and do this wrong. Let me see screen. goodness.

Uh, okay. But I want to show trailhead Christian church. They ran a coffee with the pastor ad and I don't have the exact stats on how many people they met with and what, but what they did do is they got connected with 27 families in their cities for 11 bucks a piece. So they spent $11 on, they put $11 into meta ads and they had 27.

Andrew Estes (13:21)

Okay. But I want to show Trailhead Christian Church. They ran a Coffee with a Pastor ad and I don't have the exact stats on how many people they met with and what. But what they did do is they got connected with 27 families in their cities for 11 bucks a piece. So they spent $11 on, they put $11 into meta ads and they had 27

Brady Sticker (13:50)

people

Andrew Estes (13:50)

people say that they're interested in grabbing coffee. And a lot of it were just ads that said, hey, ever felt like church wasn't for you? Let's talk. You know, another one, hey, Rogers, you questions about God, or church? Curious about church? Let's meet up. Right? It's a picture of pastor and their family. Right? And then here is a video ad, Pastor, Pastor Lane, and just inviting people to grab coffee. Right?

Brady Sticker (13:50)

say that they are interested in grabbing coffee. And a lot of it were just ads that said, hey, ever felt like church wasn't for you? Let's talk. You know, another one, hey Rogers, you got questions about God, Bible or church? you're curious about church, let's meet up. Right? It's a picture of pastor and their family. Right? And then here is a video ad, Pastor Lane and just inviting people to grab coffee. Right? So,

Andrew Estes (14:19)

Yeah, for anybody that doesn't know, so Landon is actually one of our Nexus church planters in Northwest Arkansas, outside of Fayetteville and has been using this and it's just been remarkably successful. I forget if it was him or another one of our church planters where they actually had to like shut the ad off because they didn't have the capacity to meet with as many people as like we're reaching out to him to actually want to start doing that. Yeah, and people are really reciprocal ⁓ to this.

Brady Sticker (14:45)

Yeah, and people are really reciprocal ⁓ to this too,

Andrew Estes (14:49)

to or reciprocal because they see that it's, there's no catch. Like the catcher's like, I'm gonna invite you to church. But a lot of the times, man, like I've heard it said that the feeling of ⁓ being loved and feeling heard are so similar, people oftentimes can't tell them apart. So this is an opportunity for people to be heard. And

Brady Sticker (14:49)

or reciprocal because they see that it's, there's no catch. Like the catch is like, I'm going to invite you to church. But a lot of the times, man, like I've heard it said that the feeling of ⁓ being loved and feeling heard are so similar, people oftentimes can't tell them apart. So this is an opportunity for people to be heard. And

Andrew Estes (15:12)

that's literally just making them feel loved. You know what I mean? Like, and so,

Brady Sticker (15:12)

That's literally just making them feel loved. You know what I mean? And so this

Andrew Estes (15:17)

This is why I think it works so well because people innately have this deep desire to feel heard, to feel loved. And this is just such an easy way to do that. that make sense?

Brady Sticker (15:17)

is why I think it works so well because people innately have this deep desire to feel heard, to feel loved. this is just such an easy way to do that. Does that make sense?

Andrew Estes (15:29)

Yeah. Well, I'm interested in that really just that first step, because I feel like I've seen like so many different statistics or different things like that. Like when somebody is, you know, invited to church, oftentimes it's just like,

hard pass, like not going to be involved in that, like don't want to be a part of that. But if there's an opportunity to just dialogue or to have a spiritual conversation that people are much more open and interested in having those conversations in particular with somebody that they trust, but you know, just maybe even in general, based off of some of what you guys are doing. And I'm curious as to like, you know, whether, whether social media methods of like just inviting to a church service or to an event or something like that versus

some of what you guys are doing, which is just literally inviting them to a conversation first. Obviously the end goal is getting them to church. But we'd just love to hear your thoughts just on how maybe you've resulted or just the process that you've led to of just starting with the conversation versus just going to like, hey, come to our Sunday service. Yeah, I think the conversation is good. It's helpful. It's one of those things that it's work. It takes time. so it's just human nature. We want to find the easy way out. want to find the easy way to

Brady Sticker (16:28)

Yeah.

Yeah, I think the conversation is good. It's helpful. It's one of those things that it's work. It takes time. so we just human nature. We want to find the easy way out. We want to find the easy way to do it. I know

I do like in so many aspects of my life. And so it's one of those things that it does take some hard work and I'll have churches ⁓ similarly to Pastor Landon to where it's like, look, this is awesome. I don't have the time. don't have the capacity to do that. So we'll pivot to just inviting people to church.

Andrew Estes (16:44)

like in so many aspects of my life. And so it's one of those things that it does take some hard work. And I'll have churches, similarly to Pastor Landon, where it's like, look, this is awesome. I don't have the time, I have the capacity to do that. So we'll pivot to just inviting people to church.

Brady Sticker (17:02)

We have found like the people that this works best for are number one, churches and pastors that can really commit the

Andrew Estes (17:02)

We have found like the people that this works best for are number one, churches and pastors that can really commit.

Brady Sticker (17:09)

time to actually investing into these people. And a lot of the times it comes down to delegating it to a pastoral team. That's number one. And then number two are the church planters that are in grind mode. You know what I mean? To where it's like, look, I'll set up at a coffee shop for eight hours a day, Monday through Friday. And it's like, hey, I'm at this Starbucks. Here's the address.

Andrew Estes (17:09)

the time to actually investing into these people. And a lot of the times it comes down to delegating it to a pastoral team. That's number one. And then number two are the church planters that are in grind mode. You know what mean? It's like, look, I'll set up a coffee shop for eight hours a day Monday through Friday. For sure. Here's the address.

Brady Sticker (17:30)

Here's my calendar, just choose a time that works for you. Right. And like had a church planter in the Midwest that ran this play

Andrew Estes (17:30)

Here's my calendar. Just choose a time that works for you. And church planter in the Midwest that ran this play.

Brady Sticker (17:38)

and they added like 70 families to their launch team in one month of doing this. And regard out of all that, there's like probably 120 meetings that resulted in 70 families joining the launch team. Like it wasn't just like, ⁓ sweet, click a button and it's done. No, like it's time. It's a lot of conversations. It's a lot of work. ⁓ But

Andrew Estes (17:39)

And they added like 70 families to their launch team in one month of doing this. Wow. In regard to out of all that, there's like probably 120 meetings that resulted in 70 families joining the launch team. it wasn't just like, sweet, click a button and it's done. Yeah. It's time. It's a lot of conversations. It's a lot of work. But

Brady Sticker (18:00)

Like there's a lot of fruit from that. ⁓ there's another church to where, ⁓ the

Andrew Estes (18:00)

like there's a lot of fruit from that. There's another church to where ⁓ the

Brady Sticker (18:07)

senior pastor, or it's not even senior, the founding pastor is an older gentleman. ⁓ he's semi retired. And whenever we were talking to their team about this, ⁓ his son is now like the lead pastor preaching most Sundays. They were like, this is something great for dad to do now. He's going meet with people like he's great at that.

Andrew Estes (18:07)

Senior pastor or exciting senior the founding pastor solar gentleman He's semi retired and whatever we were talking to their team about this His son is now like the lead pastor preaching those Sundays. They were like, this is something great for dad to do now He's going meet with people like he's great at that

Brady Sticker (18:25)

And that's way easier for him to handle to where we can still focus on the day to day operations to the church and having a pastor, I think his name's Larry go

Andrew Estes (18:25)

and that's way easier for him to handle to where we can still focus on the day-to-day operations to the church and having ⁓ Pastor I think his name's Larry

go and do those one-on-one meetings. And so there's different ways to go about that, but you also have to be strategic in giving the next step, right? Like, so this is getting into the practical when you're having these coffee meetings. Don't just say, man, can I hear you? You know what you need? You need to come to our church and that's gonna fix all your problems. Like, I don't

Brady Sticker (18:35)

and do those one-on-one meetings. And so there's different ways to go about that, but you also have to be strategic in giving the next step, right? Like, so this is getting into the practical when you're having these coffee meetings, don't just say, man, may I hear you? You know what you need? You need to come to our church and that's going to fix all your problems. Like, I don't know.

Andrew Estes (18:54)

know. I probably wouldn't say that, but what I would say is your testimony reminds me so much of X, Y, and Z person, right?

Brady Sticker (18:55)

I probably wouldn't say that, but what I would say is your testimony reminds me so much of X, Y, and Z person, right?

When you're meeting with these people think like, who is someone at my church that could really resonate with their story and then tell them that like, Hey, your story reminds me so much of Adina who goes to our church. She went through something really, really similar and God has just done an amazing thing in her life.

Andrew Estes (19:04)

When you're meeting with these people, think, like who is someone at my church that could really resonate with their story? And then tell them that like, hey, your story reminds me so much of Adina who goes to our church. She went through something really, really similar and God has just done an amazing thing in her life.

Brady Sticker (19:24)

Are you free Sunday? Cause I would love for you to come visit our church and I can introduce you to Adina. Right. Give

Andrew Estes (19:24)

Are you free Sunday? Because I would love for you to come visit our church and I can introduce you to Adina, right?

Brady Sticker (19:32)

that gives them an extra reason to come to church. And so that's what we coach our church planters and pastors to do instead of just like, Hey, we would love for you to come to our, you know, startup party or interest party. That's next week. Or we would love for you to come to church Sunday. Cause that that's what you should do. Right. Give them an extra reason to like give them the why. Right.

Andrew Estes (19:33)

That gives them an extra reason to come to church. And so that's what we coach our church planters and pastors to do instead of just like, hey, we would love for you to come to our startup party or interest party that's next week, or we would love for you to come to church Sunday because that's what you should do, right? Give them an extra reason to like, give them the why.

And that's what we've seen bring the most fruit. Yeah, yeah, that's fantastic. So this is...

Brady Sticker (19:54)

And that's what we've seen brought and bring the most fruit.

Andrew Estes (20:01)

I mean, you mentioned a little bit, but just specific to like church planting can be phenomenal. A little bit more of just like churches that have been around for a little while, whether it's five, 10 years plus years, however long are you seeing just the same kind of fruit for established churches as well? Absolutely. You're seeing we're seeing the same fruit for churches that are able to dedicate the time to meeting with people. Right.

Brady Sticker (20:17)

Absolutely. You're seeing, we're seeing the same fruit for churches that are able to dedicate the time to meeting with people, right? The

times where it doesn't work, like I'm to be honest, like there's times where we have to pit it and do a different strategy, different campaigns. And it's because they just simply don't have the capacity to be able to meet in person with people. We're not, the issue isn't getting people

Andrew Estes (20:27)

The times where it doesn't work, like I'm going to be honest, like there's times where we have to pit it into a different strategy, different campaigns. and it's because they just simply don't have the capacity to be able to meet in person with people. The issue isn't getting people

Brady Sticker (20:44)

to show up to coffee meetings or getting people to show up to coffee meetings and show up to church. That's not the issue. The issue is the handling the demand, right? And actually being able to handle that well,

Andrew Estes (20:44)

to show up to coffee meetings or getting people to show up to coffee meetings and show up to church. That's not the issue. The issue is the handling, the demand, right. And actually being able to handle that well.

Brady Sticker (20:56)

right? Cause the last thing you want to do is run an ad saying, Hey, we'd love to meet and grab coffee and hear your story. And then be like, yeah, are you free three weeks from now? It's like, now you want that within the next couple of days, if possible.

Andrew Estes (20:57)

Right? Because the last thing you want to do is run an ad, say, hey, we'd to meet and grab coffee and hear your story. And then be like, yeah, are you free three weeks from now? It's like, now you want that within the next couple of days, if possible.

Yeah. Yeah, for sure. Yeah. mean, especially with like the church planting side of things, like I would think, you know, because if you have, if it's just the pastor or if you have a pastoral team for a larger church or a larger staff, you've seen a ton of like people leveraging, like just volunteer.

crews to be able to manage some of this? Yeah, you can definitely do it with volunteers. Again, you and I both know it's like, I don't know.

Brady Sticker (21:29)

Yeah, you can definitely do it with volunteers. ⁓ Again, you and I both know it's like, I don't know all your

ministry background, Andrew, but I know I've been on staff at Turkey, where it's like, okay, I think this person, this person, this person, we create to go meet with coffee, coffee with people. I don't think this person, this person, this person would be great. Right. And so there's that too. So this is one of those things that you can definitely

Andrew Estes (21:41)

It's like, okay, I think this person, this person, this person would be great to go meet with coffee with people. I don't think this person, this person would be great. Right. And so there's that too. So this is one of those things that you can definitely,

Brady Sticker (21:58)

You can delegate it and train a volunteer to help with this. However, we, I prefer whenever we're coaching churches on this to have it be someone like on your pastoral team,

Andrew Estes (21:58)

you can delegate it and train a volunteer to help with this. ⁓ However, we, I prefer whenever we're coaching churches on this to have it be someone like on your pastoral team.

Brady Sticker (22:11)

it, because people like the idea of grabbing coffee with someone in a pastoral role, whether it's like an executive pastor, associate pastor, youth pastor, someone from your team that has a little bit more wisdom than just.

Andrew Estes (22:12)

Because people like the idea of grabbing coffee with someone in pastoral world, whether it's executive pastor, associate pastor, youth pastor, someone from your team that has a little bit more wisdom than just,

you know, a single mom that's free during the day when her kids are at to go grab coffee with people to tell them about the church. You know what mean? Yeah, yeah, for sure. What are some ways that you help

Brady Sticker (22:28)

you know, a single mom that's free during the day where kids are at school to go grab coffee with people to tell them about the church. You know what mean?

Andrew Estes (22:39)

either individual pastors or teams or just leadership teams or something like that, boards that are hesitant to invest in anything to do with marketing. When you're approaching that conversation, we touched on it a little bit previously, but just overcoming the mindset in general around marketing just kind of feels like a little transactional maybe for some church leaders. What are some things that way that you coach people through that?

Brady Sticker (23:08)

Well, I first to start just go straight to the fruit. And it's like, look, we're gonna there's power in the blood of the lamb and the word of our testimony. And I think everything starts with this isn't us doing anything. I think this is God moving through us and moving through social media, making an impact. Right. So it starts with that. And then secondly, is the word of our testimony is the fruit of like what other churches have seen. ⁓

Andrew Estes (23:09)

first to start just go straight to the fruit and it's like look we're gonna there's power in

And I think everything starts with, this isn't us doing anything. I think this is God moving through us and moving through social media, making an impact, right? So it starts with that. And then secondly, is the word of our testimony is the fruit of like what other churches have seen. ⁓

Brady Sticker (23:36)

I personally believe that we have more testimonials and case studies than any other company or person that does this kind of thing. Uh, one is cause I'm really good at getting my team to like, Hey, like when

Andrew Estes (23:36)

I personally believe that we have more testimonials and case studies than any other company or person that does this kind of thing. One is because I'm really good at getting my team to like, hey, like.

Brady Sticker (23:48)

we get a win, let's, let's capture that. This is a lesson for churches out there. Whenever God does something awesome, get a testimony video, like capture. It's like, Hey, God did something great in this person's life. Let's record that and share that, that testimony. Uh, but we, we do that in ourselves too is, uh,

Andrew Estes (23:48)

When we get a win, let's let's capture that. This is a little bit of a church out there. Whenever God does something awesome, get a testimony video like capture. It's like, hey, God did something great in this person's life. Let's that and share that testimony. ⁓ But we do that ourselves too.

Brady Sticker (24:05)

Look, call it marketing, call it digital ministry, call it whatever, like the semantics of what you call it doesn't matter. It's like, what's

Andrew Estes (24:06)

Call it marketing, call it digital ministry, call it whatever. The semantics of what you call it doesn't matter. It's like...

story whenever the Pharisees are like going on and on about this guy who whatever Jesus healed healed the blind man and the guy's like look I don't know I don't know your problem with him or what all I know is I was blind and now I

Brady Sticker (24:17)

story whenever the Pharisees are like going on and on about this guy who, whenever Jesus healed the blind man, and the guy's like, look, I don't know your problem with him or what, all I know is I was blind and now I see.

Andrew Estes (24:32)

see it's like look I don't care if you're you don't want to call it marketing call it whatever you want all I know is I'm having pastors tell me hey there was this guy that came to our church he was a drug addict

Brady Sticker (24:32)

It's like, look, I don't care if you're, don't want to call it marketing, call it whatever you want. All I know is I'm having pastors tell me, Hey, there was this guy that came to our church. He was a drug addict.

He wasn't allowed to see his kids didn't have a job, ⁓ got connected with us. We've been discipling him now. He's back in his kids lives, has a great job. He gave his life to the Lord all because he found our church from an Instagram ad. Like that.

Andrew Estes (24:45)

He wasn't allowed to see his kids, didn't have a job, got connected with us. We've been discipling him. Now he's back in his kids lives. It was a great job. He gave his life to the Lord all because he found our church from an Instagram ad. that,

those kinds of stories we hear all the time. Like whenever I talk with pastors, yes, I'll ask, Hey, so what are, what's the numerical growth that you guys have seen? What, are those stats?

Brady Sticker (25:01)

Those kind of stories we hear all the time. Like whenever I talk with pastors, yes, I'll ask, hey, so what's the ⁓ numerical growth that you guys have seen? What are those stats? But

then also on the individual level, because every single one of those numbers has a name and a story and a soul and God made them for a reason. So I always ask, what are different testimonies? Like, what are you seeing? How are you seeing God use this? And I'm getting stories that are just like that of single mothers.

Andrew Estes (25:14)

But then also on the individual level, because every single one of those numbers has a name and a story and a soul and God made them for a reason. So I always ask, are different testimonies? Like, what are you seeing? How are you seeing God use this? And I'm getting stories that are just like that of single mothers

who are depressed and don't have a sense of community. And they feel like just so encouraged and blessed to be plugged into a church now that they're getting involved in serving their kids loved and then they're

Brady Sticker (25:31)

who are depressed and don't have a sense of community. And they feel like just so encouraged and blessed to be plugged into a church now that ⁓ they're getting involved in serving their kids loved, and then they're now

Andrew Estes (25:44)

now part of a life-giving community. ⁓ And then on the, I know there's a lot more, typically it's like an executive pastor board to where it's like, yeah,

Brady Sticker (25:44)

part of a life-giving community. And then on the, I know there's a lot more, typically it's like an executive pastor report to where it's like, yeah, but.

But what, if we're going to invest in this, like it costs money to run ads on Facebook and Instagram. costs money to hire church candy, to set up and manage everything for you. We do want to see a return, right?

Andrew Estes (25:56)

but if we're gonna invest in this, it costs money to run ads on Facebook and Instagram, it costs money to hire church candy to set up and manage everything for you. ⁓ We do wanna see a return, right?

Brady Sticker (26:08)

And it's one of those things to where it's like, look, if the average income or average household income of America is like, what is 70 grand and you get one pithing family a month come in from this, that's an extra what? $7,000 a month.

Andrew Estes (26:08)

And it's one of those things to where it's like, look, if the average income or average household income America is like with 70 grand and you get one, I think family a month come in from this, that's an extra what $7,000 a month

Brady Sticker (26:26)

in giving, we don't charge, you're not paying $7,000 a month to us in this at all. like if you can get what, just

Andrew Estes (26:26)

in giving. You're we're we don't charge. You're not paying $7,000 a month to us in this at all. So like if you can get what

Just one tithing family, honestly, I pays for church candy for the whole year, just about. ⁓ Don't quote me on that. But it's pretty close to it. ⁓ So it's one of those things that, if you can get one to two tithing families a month from doing this, it pays for itself 10 times over.

Brady Sticker (26:37)

one tithing family, honestly, I think pays for church candy for the whole year, just about like, don't have, don't quote me on that, but it's pretty close to it. No, like it's one of those things that like, look, if you can get one to two tithing families a month from doing this, it pays for itself 10 times over.

Andrew Estes (26:55)

And then look at the fruit to it. And I can talk a little bit more. ⁓ Some pastors might be listening to this and it's like, OK, that's great, Brady. I love the Confu the Pastoral idea.

Brady Sticker (26:56)

⁓ But then like look at the the fruit to it and and I can talk a little bit more some pastors might be listening this it's like okay, that's great Brady I Love the coffee with the pastor idea me

and my team. We were just that's not us right now We can't do that so I can share a little bit on just some invite strategies

Andrew Estes (27:07)

Me and my team, were just, that's not us right now. We can't do that. So I can share a little bit on just invite strategies.

Yeah. No, I'd love to, yeah. I'd love to hear about some of the different types of funneling that you're, that you're kind of like looking at and what that looks like. But so, so this is just one version of that. you're starting with, starting with coffee is just like one, one strategy or one, one process that you guys do. What, what other primary things do you guys focus on?

Brady Sticker (27:26)

Yeah.

Yeah. So, uh, one of our, our, our main campaigns that we run for churches that are meeting every Sunday is a plan your visit ad. Uh, so this is where you're instead of, you know, Facebook ad coffee meeting church, it's just Facebook ad church. And so the way it works is, uh, again, you record a video and this one, I'll give you a lot more like practical things. So what we ask is record a video where you're inviting people to church.

Andrew Estes (27:35)

Yeah, so one of our main campaigns that we run for churches that are meeting every Sunday is a plan your visit ad. So this is where you're instead of, you know, Facebook ad coffee meeting church, it's just Facebook ad church. And so the way it works is, again, you record a video and this one I'll give you a lot more like practical things. So what we ask is record a video where you're inviting people to church.

Brady Sticker (28:04)

But when you record the video, record three different intros. So for example, one of them that is faith based. So it's like, hey, are you looking for a church in the Conroe, Texas area? So that would be like a faith based one or a family one could be about, hey, are you looking for a church to raise your kids in? Culture's crazy these days. You want to raise your kids in biblical values. We'd love to invite you to our.

Andrew Estes (28:04)

But when you record the video, record three different intros. So for example, one of them that is faith based. So it's like, ⁓ hey, are you looking for a church in the Conroe, Texas area? So that would be like a faith based one. Or a family one could be about, hey, are you looking for a church to raise your kids in? Culture's crazy these days. You wanna raise your kids in biblical values. We'd love to invite

you to our.

Brady Sticker (28:33)

Right. So that's an intro that talks more about family or kids. Another one would just be about a community. Hey, doing life alone is no fun. If you are tired of doing life alone, we'd love to invite you to our church. God's doing amazing things and you'd be a part of a wonderful community that loves and cares for you. Right. So record a video inviting people to church, but have three different intros. ⁓ And when you do that, what we do, or if you're even just running ads for yourself and you're doing ads for your church.

Andrew Estes (28:33)

Right, so that's an intro that talks more about family or kids ⁓ Another one would just be about a community. Hey doing life alone is no fun. If you are tired of doing life alone We'd love to invite you to our church guys doing amazing things and you'd be a part of a wonderful community that loves and cares for you, right? So record a video inviting people to church but have three different intros And when you do that what what we do or if you're even just running ads for yourself you're doing ads for your church

Brady Sticker (29:03)

you split test those side by side, right? And you'll see what's what's getting the best results. Right? So instead of just like, because I feel like me when I was first learning Facebook ads for our church, just throwing spaghetti in the wall and wasting $500 on our very first campaign and no one showed up for it. And that was embarrassing. Like, and I feel like a lot of church planters, a lot of pastors might feel like that. And so this is like a practical framework to where

Andrew Estes (29:03)

you split test those side by side, right? And you see what's getting the best results, right? So instead of just like, because I feel like me, when I was first learning Facebook ads for our church, I was throwing spaghetti in the wall and wasting $500 on our very first campaign and no one showed up for it. And that was embarrassing. Like, and I feel like a lot of church planters, a lot of pastors might feel like that. And so this is like a practical framework to where...

Brady Sticker (29:31)

record a video inviting people to church, three different intros that kind of touch on different topics. And then you edit the video in a way to where it's super smooth. Like, ⁓ whatever we onboard churches, what we'll have them do is they'll go on a Sunday morning and just have someone on their team record some different things like, ⁓ people hanging out in the lobby, greeters waving, the pastor preaching from the stage, the worship team. ⁓ and then our team will actually edit the

Andrew Estes (29:32)

We're the video inviting people to church, three different intros that kind of touch on different topics. And then you edit the video in a way to where it's super smooth. Like ⁓ whatever we onboard churches, what we'll have them do is they'll go on a Sunday morning and just have someone on their team record some different things like ⁓ people hanging out in the lobby, greeters waving, the pastor preaching from the stage, the worship team. And then our team will actually edit

their...

Brady Sticker (30:00)

their

Andrew Estes (30:00)

their invite videos together to where whenever you have the different ⁓ intros in your video, it will then cut to some of that B-roll that you film just on your iPhone. And whenever you do this, it's a couple things. Number one is it doesn't look like an ad. It doesn't look like a commercial. Like if you were to use your fancy cameras and you film it like this and it's the way we treat announcement videos.

Brady Sticker (30:00)

invite videos together to where whenever you have the different ⁓ intros in your video, it will then cut to some of that B roll that you film just on your iPhone. And whenever you do this, it's a couple of things. Number one is it doesn't look like an ad. It doesn't look like a commercial. Like if you were to use your fancy cameras and you film it like this and it's the way we treat like announcement videos.

people are just gonna swipe away, right? But we try to make it look just like an organic Instagram reel with the captions and the B-roll thrown in and out. And so we'll split test those side by side, but what that does is it allows us to say, this, whenever the pastor talks about family, like that's getting the most people planning a visit, right? So let's, then we'll get with the pastor and say, hey, this ad performing the best, here's three more scripts.

Andrew Estes (30:28)

people are just gonna swipe away, right? But we try to make it look just like an organic Instagram reel with the captions and the B-roll thrown in and out. And so we'll split test those side by side. But what that does is it allows us to say, this, whenever the pastor talks about family, like that's getting the most people planning a visit, right? So let's, then we'll get with the pastor and say, hey, this ad is performing the best. Here's three more scripts.

Brady Sticker (30:58)

re-record that video with these three new intros, these three new hooks that are all about family, right? The different ways, and then we'll run that by side by side. So this is really getting into like the nuts and bolts of it. But basically the call to action on these video ads, like that's what's getting people into the church. It's kind of the same root idea with a coffee with a pastor meeting, to where you're basically saying we know

Andrew Estes (30:58)

Rerecord that video with these three new intros these three new hooks They're all about family right the different ways and then we'll run that by side by side So this is really getting into like the nuts and bolts of it but Basically the call to action on these video ads like that's what's getting people into the church It's kind of the same root idea with a coffee with a pastor meeting To where you're basically saying we know

it might be intimidating visiting a church

Brady Sticker (31:25)

it might be intimidating visiting a church where you don't know anyone.

And that's why we want to connect with you before Sunday. So if you tap below to plan a visit, our team will connect with you. That way the whole family feels welcomed by Sunday. And then, so that kind of removes that guard rail of like, okay, sweet. I get to connect with them and their team. ⁓ But this is the important part. Once they plan a visit and we'll send you notification, hey, know, Sam and Johnny planned a visit for church on Sunday.

Andrew Estes (31:28)

And that's why we want to connect with you before Sunday. So if you tap below to plan a visit, our team will connect with you. That way the whole family feels welcomed by Sunday. And then, so that kind of removes that guardrail of like, oh, okay, sweet. I get to connect with them and their team. But this is the important part. Once they plan a visit and we'll send you notification, hey, know, Sam and Johnny plan to visit for church on Sunday.

Brady Sticker (31:52)

This is when you actually need to have someone from your team actually connect with them and make them feel welcomed.

Andrew Estes (31:53)

This is when you actually have, need to have someone from your team actually connect with them and make them feel welcome.

Brady Sticker (31:58)

Maybe instead of going to grab coffee, it's just a phone call or a text combo. And we coach pastors on that and help try to automate some of that. But this is just like writing a sermon. I don't think chat GBT or AI chat bots should replace those ⁓ conversations. Like I know me, like if I was interested in checking out a new church and I filled out something on their website or online,

Andrew Estes (31:58)

Maybe instead of going to grab coffee, it's just a phone call or a text combo. And we coach pastors on that and help try to automate some of that. But this is just like writing a sermon. I don't think chat GPT or AI chat bots should replace those ⁓ conversations. Like I know me, like if I was interested in breaking out of New Church and I filled out something on their website or online

and I started texting with one of their pastors, then I found out that wasn't Pastor John, that was Pastor Chat GPT.

Brady Sticker (32:21)

And then started texting with one of their pastors. Then I found out that wasn't pastor John, that was pastor chat GPT. And they

Andrew Estes (32:28)

I would lose trust in the church. I might start deconstructing or something. I wouldn't be crazy about that. ⁓ definitely like personal conversations and things like that work really well. One of the things that it takes some time to invest for a pastor to do,

Brady Sticker (32:28)

did not texting me. I would lose trust in the church. I might start deconstructing or something. Like I, I wouldn't be crazy about that. So, ⁓ definitely like personal conversations and things like that worked really well. One of the things that it takes some time to, to invest for a pastor to do.

but like if you do it, you can just see some really good fruit from it, is we will have pastors

Andrew Estes (32:50)

but like if you do it, you can just eat some really good fruit from it, is we will have pastors

Brady Sticker (32:57)

just on their phone record a video saying, hey Andrew, this is Pastor Brady with Valley Rise Church. So excited to meet you on Sunday. Let me know if you have any questions, we're praying for you and we'll see you on Sunday. And you send that video to them. We had a pastor here, I'm gonna share my screen again. I'm a pro at this now. So look at this testimony a pastor sent me.

Andrew Estes (32:57)

Just on their phone recorded video saying hey Andrew, this is pastor Brady with Valley Rise Church So excited to meet you on Sunday. Let me know if you have any questions We're praying for you and we'll see you on Sunday and you send that video to them. We had a pastor here I'm going to share my screen again. I'm a pro at this now But look at this testimony a pastor sent

me If you're listening, I'll just read a snippet of it to where she posted this on Facebook and she said

Brady Sticker (33:19)

⁓ If you're listening, I'll just read a snippet of it to where she posted this on Facebook and she said that

I remember when I found ramp church, Texas online, I filled out an information form. The pastor personally sent me a video inviting me to service. That was the first thing that made me want to go. Then Sunday came. I wanted to sleep in so bad, but the pastor called me the day before and I said I would be there. So I got up and then she goes on to talk about how much she loved the church, but it's one of those things.

Andrew Estes (33:26)

I remember when I found Ramp Church Texas online, I filled out an information form. The pastor personally sent me a video inviting me to service. That was the first thing that made me want to go. Then Sunday came. I wanted to sleep in so bad, but the pastor called me the day before and I said I would be there. So I got up and then she goes on to talk about how much she loved the church. But it's one of those things

Brady Sticker (33:48)

to where Church Candy, we ran ads for this church, ⁓ Ava planned a visit,

Andrew Estes (33:48)

to where church gaining, we ran out for this church. Ava planned to visit.

Brady Sticker (33:54)

and then if that would have just sat on a spreadsheet or a text notification and no one followed up with her, she would have never showed up to that church. She would have never joined that church and start giving and serving, but because, not because of the ads that Church Candy ran, not because the amazing Instagram posts that are on the church's page, what was it that made her show up? It was a pastor.

Andrew Estes (33:55)

And then if that would have just sat on a spreadsheet or a text notification and no one followed up with her, she would have never started up to that church. She would have never joined that church and start giving and serving. because not because of the ad that church can be ran, not because of the amazing Instagram posts that are on the church's page. What was it that made her show up? It was a pastor.

Brady Sticker (34:17)

It was the pastor taking time to record that video and talk with her on the phone.

Andrew Estes (34:17)

It was the pastor taking time to record that video and talk with her on the phone.

Brady Sticker (34:22)

Again, going back to what we talking about earlier, making people feel seen. It's making people, she felt loved in that moment, whether she realized it or not, because she felt seen. And this church specifically is someone who we had to stop running ads for because they're, they're, ⁓ Sundays are full, they're running three services all packed. They went from like 500 to I think now they're over a thousand.

Andrew Estes (34:22)

Again, going back to what we talking about earlier, making people feel seen. She felt loved in that moment, whether she realized it or not, because she felt seen. And this jerk specifically is someone who we had to stop running ads for because they're 10 days or four. They're running free services, all packed. They went from like 500 to I think now they're over thousand

Brady Sticker (34:47)

average attendance. Now that was over I think 18 months time

Andrew Estes (34:47)

average. And that was over I think 18 months.

time horizon, but it was just consistent in doing this, running ads, inviting people to church, connecting them, making them feel welcomed. And then once they show up, you know, making them feel not just welcomed, but like this is their home. We call it the three P. You got to promote, you got to pursue and then get them plugged in. Promote with ads, inviting them to church.

Brady Sticker (34:51)

horizon, but it was just consistently doing this, running ads, inviting people to church, connecting them, making them feel welcomed. And then once they show up, you know, making them feel not just welcomed, but like this is their home. We call it the three P. You got to promote, you got to pursue and then get them plugged in. Promote with ads, inviting them to church.

Andrew Estes (35:14)

P, you got to pursue them, you got to follow up with them, send them a personal video, talk to them on the phone.

Brady Sticker (35:15)

P you got to pursue them got to follow up with them send them a personal video talk to them on the phone ⁓ You

know one of our core values at church community is mission over methods So I don't care if you're talking to them on the phone I don't care if you're shooting them text messages or ⁓ We have some different automated text things You just got to do something there to follow up with them and pursue them And then the other third piece plugged in getting them plugged into your church having good next steps having ⁓ good assimilation and this goes outside and just Facebook and Instagram ads

Andrew Estes (35:20)

you one of our core values at Church Community is mission over methods. So I don't care if you're talking with them on the phone, I don't care if you're shooting them text messages, or ⁓ we have some different automated text things, you just gotta do something there to follow up with them and pursue them. ⁓ And then the other third piece plugged in, getting them plugged into your church, having good next steps, having good assimilation. This goes outside and just Facebook and Instagram ads.

Brady Sticker (35:45)

But those are the things that we're seeing

Andrew Estes (35:45)

But those are the things that we're seeing.

Brady Sticker (35:48)

bring real fruit into the local church. Lives are being changed and churches are growing. And like, I truly believe there's never been a better time to be in ministry than today, just because the tools that we have at Disposable, we didn't have before.

Andrew Estes (35:48)

bring real fruit into the local church. Lives are being changed, churches are growing, and I truly believe there's never been a better time to be in ministry than today, just because of the tools that we have at Disposable, we didn't have before.

Yeah, yeah, for sure. Well, that's one of the things that I've learned over the years of just even the plan your visit methodology is that so many churches, I think, just want to put the button on their website and there's no plan.

to actually follow up with planning your visit. And so I remember one marketing guy kind of equating it to like watering your yard with just like a sprinkler and just like moving the sprinkler around or like, it's dead over here. We're going to sprinkle over there. it's dead over here. But rather like installing a system that actually like follows through and just walks through and just checks and balances like all the different areas that need to be.

approach through that because yeah, you can run ads and you can throw dollars at all these different things. But if you're not intentionally following up with people and then even beyond the first Sunday, right, of just what that looks like, you know, you know, when they whatever website it takes them to a landing page of, you know, maybe you're checking in kids ahead of time, you know, or getting the information down or all the little helpful things, the personal touches, the constant contacts with with individuals. There's so much to it that just kind of goes with that. And oftentimes it just feels overwhelming.

for some teams or some leaders. But yeah, I could see or have seen just a lot of the struggle or tension with just the whole plan your visit idea that is more than just saying, hey, plan your visit. These are our service times. Hope you show up. Yeah, Andrew, I'll be honest, like, this is the thing that we're always looking at trying to help in first pastors and come up with solutions for, because so many churches will see the testimonials from pastors that we work with.

Brady Sticker (37:24)

Yeah, Andrew, and I'll be honest, like, this is the thing that we're always looking at trying to help in church pastors and come up with solutions for. ⁓ Because so many churches will see the testimonials from pastors that we work with. It's

like, wow, this church grew by this much and all these powerful testimonial, like individual testimonies of lives being changed. And then they sign up with us. And what typically happens is the lead pastor calls, sees the ad for us and they call the

Andrew Estes (37:39)

Wow, this church grew by this much and all these powerful testimonies, individual testimonies of lives being changed. And then they sign up with us. And what typically happens is the lead pastor calls, sees the ad for us and they call

the the shot and say, we're to do this. And then they pass it down to someone else on their team. And then that team member already had a really full plate. so following up with people playing a visit gets put on the back burner of the million things that they were already in charge of doing.

Brady Sticker (37:53)

call the shot and say, we're going to do this. And then they pass it down to someone else on their team. And, and then that team member already had a really full plate. And so following up with people to plan a visit gets put on the back burner of the million things that they were already in charge of doing.

And then three months go by me and my team were like, look at all the people that plan to visit and they're like, yeah, we we've had some new guests. Cause you'll see a lot of people just running ads, inviting people to plan a visit. Like there's a girl that's on staff ⁓ at church candy.

Andrew Estes (38:08)

And then three months go by, me and my team were like, look at all the people who plan to visit. We're like, yeah, we've got some new guests. Cause you'll see a lot of people just running ads, inviting people to plan a visit. Like there's a girl that's on staff ⁓ at Church Candy

Brady Sticker (38:22)

who found our church from the Facebook ads that we were running. And she never planned a visit, she never filled out a form, but she started visiting our church and now she's our billing and admin director. And so there's

Andrew Estes (38:22)

who found our church from the Facebook ads that we were running. And she never planned to visit. She never filled out a form, but she started visiting our church and now she's our billing and admin director. And so.

There's going be people that will visit your church that don't go through that funnel and don't plan a visit. They just see the ad. They sit in their staff and they're like, okay, I want to check this church out. But if that's all you're relying on, don't even

Brady Sticker (38:37)

gonna be people that will visit your church that don't go through that funnel and don't plan a visit. They just see the ad, they sit with their spouse, they're like, okay, I wanna check this church out. But if that's all you're relying on, then don't even...

Andrew Estes (38:51)

run ads. I wouldn't even waste money on it because I don't know that it would be worth it because you can't track that. It's to, you're just going back to throwing spaghetti at the wall, right? Yeah. Yeah.

Brady Sticker (38:51)

Don't even run ads like that. I wouldn't even waste the money on it, because I don't know that it would be worth it, because you can't track that. You're just going back to throwing spaghetti at the wall, right?

Andrew Estes (39:05)

Well, man, I know that you've worked with like just a ton of different churches and specifically in the context of church planting, whether we've talked a lot about how some of the success stories of like getting X amount of people in your launch team and different things of that nature. I'd love to just even look at the potential of like more of like a revitalizing type of a scenario or something like that. Do you have like any any success stories of churches that have maybe been around for a little while? I'm thinking like anything.

Because we have churches that are maybe 10, 15, 20 years old. But I'm even thinking, especially on the East Coast, churches that are in that 150-year-old mark, 200 years old, but that are just utilizing some of this type of stuff to really bounce back and just see some of the fruit. Do you have any additional stories that you could share with us? Yeah. There's a church. were kind of what you're talking about. Older church, I think over 50 years.

Brady Sticker (39:53)

Yeah, there's a church. were kind of what you're talking about. Older church, I think over 50 years old.

And the average age in the church at the time was 55 plus. Like not a lot of youth in the building. The pastor retired and so their board was trying to find someone to, you know, be a successor and someone I'm connected with who's, he's not young guy. He's in his late forties, early fifties.

Andrew Estes (40:03)

And the average age in the church at the time was 55 plus, like not a lot of youth in the building.

trying to find someone to, you know, be a successor and someone I'm connected with who's, he's not young guy, he's in his late 40s or early 50s,

Brady Sticker (40:24)

or maybe that's young, no, I'm 27. So I don't know anything about anything. But he went into the church and was like, all right, we gotta do something. And so they're someone that we worked with and helped revitalize and relaunch their church.

Andrew Estes (40:24)

or maybe that's young, no, I'm 27, so I don't know anything about anything. But he went into the church and was like, all right, we gotta do something. And so they're someone that, you know, we worked with and helped revitalize and relaunch their church.

Brady Sticker (40:41)

And they have seen substantial growth going from around 50 to 60 people a Sunday to now two to 300 people.

Andrew Estes (40:41)

and they have seen substantial growth going from around 50 to 60 people a Sunday to now 200 to 300 people

Brady Sticker (40:51)

just within the span of 12 to 18 months. And so that's not, you know, that's not blown out the wall at zoo, but like they just consistently see God bring people into their church. And so really what it comes down to is whether you're an older church wanting to, you

Andrew Estes (40:51)

just within the span of 12 to 18 months. And so that's not, you know, that's not blown out the wall at zoo, but like they just consistently see God bring people into their church. so really what it comes down to is whether you're an older church wanting to

Brady Sticker (41:10)

know, revitalize or a church that's a little bit younger, the strategies basically say the same.

Andrew Estes (41:10)

know, revitalize or a church that's a little bit younger, the strategies basically say the same

to where you're finding people that resonate with your vision and your mission as a church, getting connected with them, because think about how many people that would love to be connected in a local church and everything that comes along with that. Growing spiritually in relationship with God, getting involved and just being a part of a community.

Brady Sticker (41:18)

to where you're finding people that resonate with your vision and your mission as a church, getting connected with them. Because think about how many people that would love to be connected in a local church and everything that comes along with that growing spiritually in a relationship with God, getting involved in just being a part of a community and

Andrew Estes (41:41)

and raising your kids in a place that ⁓ is in biblical culture and

Brady Sticker (41:41)

raising your kids in a place that is in biblical culture and

biblical context, right? And they probably drive by a lot of churches that are listening to this. They drive by their church every single Sunday, every single day, they like they drive by it. And they have no idea that these churches exist. And they're searching for fulfillment in these things in their life. But they don't even

Andrew Estes (41:47)

biblical context, right? And they probably drive by a lot of churches that are listening to this. They drive by their church every single Sunday, every single day. They drive by it and they have no idea that these churches exist and they're searching for fulfillment in these things in their life, but they don't even...

Brady Sticker (42:08)

think to consider maybe they do think to consider

Andrew Estes (42:08)

think to consider, or maybe they do think to consider,

Brady Sticker (42:12)

but they need something to help them take that next step. Right? And so that's a lot of the times what this is. The type of people that we see coming into these churches, a lot of the times are people that you're not necessarily seeing like atheists or people that are just like anti-God and like what you might think when you think of reaching the lost.

Andrew Estes (42:12)

but they need something to help them take that next step, right? And so that's a lot of the times what this is. The type of people that we see coming into these churches, a lot of the times are people that you're not necessarily seeing like atheists or people that are just like anti-God and like what you might think, what do you think of reaching the lost?

Brady Sticker (42:35)

The lost that you're reaching are people that were maybe raised in church, but then

Andrew Estes (42:35)

The loss that you're reaching are people that were maybe raised in church, but then

Brady Sticker (42:40)

deconstructed or kind of stepped away as they got older or they were going to church but moved and just never got around to finding a new church or a lot of people stopped going to church in 2020 and never really just made it a habit to get back in to go into church. And so those are typically a lot of the loss that you're seeing these people that, you I live in the South that everyone's a Christian. Yeah, but doesn't

Andrew Estes (42:40)

deconstructed or kind of stepped away as they got older, or they were going to church but moved and just never got around to finding a new church. A lot of people stopped going to church in 2020 and never really just made it a habit to get back in to go into church. And so those are typically a lot of the loss that you're seeing, these people that, you know, I live in the South, that everyone's a Christian. Yeah, but...

doesn't mean you're living that out in an active relationship with Jesus, right? So

Brady Sticker (43:04)

mean you're living that out in an active relationship with Jesus. Right. And so

Andrew Estes (43:09)

a lot of the people that you're getting connected to are people that are agnostic or yeah, believe in God, but they're not necessarily living day to day like for Jesus. so, new churches can reach those people, old churches can reach those people. There's ⁓ really no reason why churches out there can't get connected to those guys.

Brady Sticker (43:09)

A lot of the people that you're getting connected to are people that are agnostic or yeah, I believe in God, but they're not necessarily living day to day like for Jesus. so, ⁓ man, new churches can reach those people. Old churches can reach those people. There's, really no reason why churches out there can't get connected to those guys.

Andrew Estes (43:33)

Yeah, that's awesome. I wanted to ask you, know, because there's churches, so many different contexts and so many different like just sizes of just the communities of where they're at. You know, so whether you're in like, you know, big city, there's 10 million people or if you're just in a small town and there's 10,000 people or less, you know, what it tell me a little bit about just some of the different size cultures that people are just kind of exist in within their community and how church candy maybe in particular in those smaller cities.

Is it still worth it doing stuff like that? Yeah, and definitely you can make it work in small cities. Now, the thing that you need to keep in mind is when we say small, that means different things to people. Right? If there's 300 people in a 50 mile radius, hey, we're probably not a good fit. There's just not enough people that live in your area. If my brother said he wanted to plant a church and he's like, God calls me to this city with 300 people, say...

Brady Sticker (44:06)

Yeah, definitely. You can make it work in small cities. Now, the thing that you need to keep in mind is when we say small, that means different things to people, right? If there's 300 people in a 50 mile radius, hey, we're probably not a good fit. Like there's just not enough people that live in your area. don't. If my brother said he wanted to plant a church, he's like, God calls me to this city with 300 people say, bro,

Andrew Estes (44:32)

Bro, if that's what guy called you to, awesome. wouldn't recommend it. Direct

Brady Sticker (44:32)

if that's what God calls you to, awesome. I wouldn't recommend it though.

Andrew Estes (44:35)

mail, right? But if there's, you know, two, three, four, five, 10,000 people, like we've seen it work in that context. Right. And what's cool about it is because there's less people and this isn't the goal, but it's opened up doors to where

Brady Sticker (44:36)

Yeah, not enough people. Like you can knock on doors on a weekend and hit all those 300 people, right? But if there's, you know, two, three, four, five, 10,000 people, like we've seen it work in that context, right? And what's cool about it is because there's less people, and this isn't the goal, but it's opened up doors to where,

because you're hitting kind of the same people over and over again, they keep seeing you on social media.

Andrew Estes (45:01)

because you're hitting kind of the same people over and over again, they keep seeing you on social media,

Brady Sticker (45:06)

when you go to the grocery store, you go to restaurants in the gym. ⁓ I've got pastors telling me he's like, dude, I've got people stopping me. And that's opening up conversations like I prayed with the lady that works the front desk of my gym. She was like, Hey, are you a pastor? He kept showing up on my Instagram. And he was able to pray with her and started sniping her and now she goes to their church. Not because they she saw an ad and plan to visit

Andrew Estes (45:06)

you go to the grocery store, you go to restaurants or the gym. I've got pastors telling me, like, dude, I've got people stopping me and opening up conversations. He's like, I prayed with the lady that works the front desk of my gym. She was like, hey, are you a pastor? He kept showing up on my Instagram. And he was able to pray with her and started sniping her. And now she goes to their church. Not because she saw an ad and planned to visit.

Brady Sticker (45:29)

and ended up going that way. She saw an ad, kept seeing it, and then recognize the guy in public.

Andrew Estes (45:29)

and ended up going that way. She saw it and just kept seeing it and then recognized the guy in public

Brady Sticker (45:34)

And that opened up the door for her to start going and visiting their church. And then larger cities, we've got churches that are outside of Manhattan and then in big cities throughout Chicago, Houston, Dallas, LA, like in those contexts, ⁓ it works great too. The thing with that, whenever you get to larger cities is

Andrew Estes (45:34)

and that opened up the door for her to start going and visiting their church. And then larger cities, you've got churches that are outside of Manhattan and then in big cities throughout Chicago, Houston, Dallas, LA, like in those contexts, it works great too. The thing with that whenever you get to larger cities is

Brady Sticker (45:58)

you're targeting a lot smaller radius.

Andrew Estes (45:59)

you're targeting a lot smaller radius just

Brady Sticker (46:02)

because you want to focus in on like, okay, who are people most likely to come to our church? Not probably a 30 mile radius. Let's do closer to five to eight miles, right? And then we'll get a lot more specific with some of the different targeting metrics there. Like for example, one of the things we can do, and we'll do this for smaller churches too, our churches in smaller cities, but this has a bigger impact just the higher the population is just because

Andrew Estes (46:02)

because you want to focus in on like, okay, who are people most likely to come to our church? Not probably a 30 mile radius. Let's do closer to five to eight miles, right? And then we'll get a lot more specific with some of the different targeting metrics there. Like for example, what are the things we can do? And we'll do this for smaller churches too, or churches in smaller cities, but this has a bigger impact just the higher the population is.

Brady Sticker (46:28)

math.

Andrew Estes (46:28)

because math

will do what's called retargeting. So this is where like, if you're on Amazon and my wife does this all the time, you're looking for a new water bottle. I feel like I'm getting a new water bottle for my wife every six months and it's great. This is one of the old ones. But you're on Amazon, you're looking at these water bottles and you go to Instagram and you start seeing ads for the water bottles. So Amazon knows that you're interested in a water bottle. So they're gonna show you ads for it because you went to their website. So.

Brady Sticker (46:29)

we'll do what's called retargeting. So this is where like if you're on Amazon and my wife does this all the time, you're looking for a new water bottle. I feel like I'm getting a new water bottle for my wife every six months and it's great. This is one of her old ones. But you're on Amazon, you're looking at these water bottles and you go to Instagram and you start seeing ads for the water bottles. ⁓ So Amazon knows that you're interested in that water bottle. So they're gonna show you ads for it. Cause you went to their website. So we

Andrew Estes (46:55)

We can do the same thing for your church's website by just adding what's called

Brady Sticker (46:55)

can do the same thing for your church's website by just adding what called

the Metapixel on your website. So right now, churches, you can go to the Google Chrome extension shop and install the Metapixel helper on your Chrome browser and then go to your church's website and it'll tell you whether or not you have this installed. And the reason why you want it installed is because that'll allow you to create a custom audience inside of Meta

Andrew Estes (46:59)

the Metapixel on your website. So right now, churches, you can go to the Google Chrome extension shop and install the Metapixel helper on your Chrome browser and then go to your church's website and it'll tell you whether or not you have this installed. And the reason why you want it installed is because that'll allow you to create a custom audience inside of Meta.

Brady Sticker (47:24)

and show ads to people that go to your church's website.

Andrew Estes (47:25)

Show ads to people that go to your church's website

Brady Sticker (47:28)

So you can go, there's YouTube tutorials on this, on how to add this and how to do that specifically. But this allows us to show ads to people that are already looking for your church and already checking you out online. And this is where you start to follow them around online. I remember I've had people come up to me and they would be like, Pastor Brady, I knew God was calling me here to come to church, because every

Andrew Estes (47:28)

So you can go and there's YouTube tutorials on this on how to add this and how to do that specifically but this allows us to show ads to people that are already looking for your church already checking you out online and This is where you start to follow them around online. I think I remember I've had people come up to me and they would be like pastor Brady like I knew God was calling me here to come to church kids

Brady Sticker (47:52)

time I turned around on Instagram, I just kept seeing you. I just like smile and like, Amen, brother. I believe God was calling you here too.

Andrew Estes (47:52)

Every time I turned around on Instagram, I just kept seeing you and I just like smile, like amen brother. Like I believe God was calling here

too. Knowing in my head that like God was using that strategy to where once people went to our website or watched one of our videos, like we're just gonna keep showing them ads and that's just the little story of, you you're just planting seeds and continue to water it and nurture it. And you know, there's people in my life that I've.

Brady Sticker (47:58)

know that knowing in my head that like God was using that strategy to where once people went to our website or watch one of our videos, like we're just gonna keep showing them ads. And it's just like the whole story of, you you're just planting seeds and continue to water it and nurture it. you know, there's people in my life that I've

Andrew Estes (48:20)

Trying to disciple and encourage and try to bring them in the Lord

Brady Sticker (48:20)

tried to disciple and encourage and try to bring them in the Lord and.

Andrew Estes (48:23)

and they didn't necessarily like give their life to Jesus right then But I know that was a seed planted ⁓ That hopefully someone else will continue to water and nurture later in their life And it's kind of the same concept here to where we're Seeds and there's waiting on God to do the rest and you'll see those people Show up in your church because every time they turn around they just keep seeing you

Brady Sticker (48:23)

They didn't necessarily like give their life to Jesus right then, but I know that was a seed planted that hopefully someone else will continue to water and nurture later in their life. And it's kind of the same concept here to where we're planting seeds and they're just waiting on God to do the rest. And you'll see those people show up in your church because every time they turn around, they just keep seeing you.

Andrew Estes (48:46)

Yeah, no, dude, that's fantastic. Brady, I'm so grateful for just an opportunity to dialogue with you about just some of the services that you offer and just the heart behind it. Really, man, just being able to connect with people and really being able to see the kingdom grow. And I want to just kind of hear just from you of just, you know, some of the things that you are are still offering. You know, what's the best way that people can kind of get connected with you? And then even outside of

or just kind of understanding just a little bit more about Church Candy. Like is it just running Facebook and Instagram ads? Or like, do you do other services as well? If there's like other social media coaching or, you know, into like the Google ad grant or manage like any other services that you kind of provide, like give me a high level snapshot of just everything Church Candy and how people can find you. Yeah. If anyone's interested, they can go to churchcandy.com and schedule a recovery call with our team. We want to see if...

Brady Sticker (49:37)

Yeah, if anyone's interested, they can go to churchcandy.com and schedule a recovery call with our team. We want to see if you'd

Andrew Estes (49:44)

you would be a good fit to work with us, ask questions, and you can ask questions about us and we want to make sure we're a fit to work together. We don't just have a sign up page for anyone that we want to work with. I've got a funny story to tell you about that later. About a Bahá'í church that a man called me racist because I would not let his Bahá'í church work with us. like, hey, we do not, don't know that's our thing. No,

Brady Sticker (49:44)

be a good fit to work with us, ask you questions, and you can ask questions about us, and we want to make sure we're a fit to work together. We don't just have a sign-up page for anyone that we want to work with. I've got a funny story to tell you about that later, about a Bahá'í church that a man called me racist because I would not let his Bahá'í church work with us. He like, don't know that's our thing. I oh.

only want to work with white churches, huh? I was like, no, actually, like, I think 50%, if not more than 50 % of the churches we work with are led

Andrew Estes (50:07)

I only want to work with white churches. And I was like, no, actually, I take 50%, if not more than 50 % of the churches we work with are

Brady Sticker (50:14)

by African American pastors. So that's not that at all. ⁓ That being said, we want to make sure like we're good fit to work together. So you can schedule a call with our team and chat. But yeah, as far as what we do, like we focus on, we want to connect as many people as possible, a million people to local church. And so right now, the main service we're offering are Facebook and Instagram ads.

Andrew Estes (50:14)

led by African American pastors. So it's not that at all. That being said, we wanna make sure we're gonna fit to work together. So you can schedule a call with our team and chat. But yeah, as far as what we do, we focus on, we wanna connect as many people as possible, and many people at the local church. And so right now, the main service we're offering are Facebook and Instagram ads.

Brady Sticker (50:35)

For churches that need it and are interested, we do have a service where it will manage your Google Ads grant and help with your

Andrew Estes (50:36)

For churches that need it and are interested, we do have a service where it will manage your Google Ads grant and help.

Brady Sticker (50:43)

SEO to where whenever people are looking for, know, churches in my city to make sure you show up there, right? ⁓ We tried just doing the Google Ads grant, but that alone, what we found isn't enough to really move the needle and really see a lot of fruit. So doing some things with SEO and your Google Business profile.

Andrew Estes (50:43)

your SEO to where whenever people are looking for churches in my city to make sure you show up there. ⁓ We tried just doing the Google Ads grant, but that alone, what we found, isn't enough to really move the needle and really see a lot of fruit. So doing some things with SEO and your Google Business Profile,

Brady Sticker (51:05)

Make sure that's optimized, getting Google reviews, some things like that. We help churches with to make sure they're showing up

Andrew Estes (51:05)

make sure that's optimized, getting Google reviews, some things like that. We help churches with to make sure they're showing up.

Brady Sticker (51:11)

high on Google. That is something else we offer. But the main thing is the Facebook and Instagram ads, because I still think that's just the most valuable thing, because I could turn an ad for Church On today. And you already see new families, new faces this Sunday. The Google Ads Grant, the SEO, all that's good. Long-term investment's great. But it's exactly that. It's a long-term investment.

Andrew Estes (51:11)

I'm Google that is something else we offer but the main thing is the Facebook and Instagram ads because I I still think that's just the most valuable thing because like I could turn an ad for church on today and like you you already see new families new faces this Sunday the Google Ads grant the SEO all that's good long-term investments great but it's exactly that it's a long-term investment

Brady Sticker (51:34)

Right. so those are the things we've got going on. So then go to churchcandy.com and check us out there. I've

Andrew Estes (51:34)

right and so those are things we've got going on so you can go to churchgamy.com and check us out there

Brady Sticker (51:41)

got a podcast. I'm putting out new content every single week. You can check that out. Just search Brady sticker on YouTube and then follow me on Instagram as well.

Andrew Estes (51:41)

I've got a podcast. I'm putting out new content every single week. You check that out. Just search Brady sticker on YouTube. ⁓ follow me on Instagram as

well. That's awesome, man. Well, everybody just want to thank you for, for checking out the nexus church planting podcast. If this content episode was helpful for you guys, just encourage you to subscribe and share it with a friend and, join us next time as we continue to equip and train multiplying leaders, to

advance the Kingdom of God. So keep pressing forward and we will see you next time.